Our Marketing Plan

To effectively meet the needs of Guild members, our marketing plan is subject to change at any time and all feedback is welcome.

Our Vision

Our vision is to earn an international reputation as a reliable, influential contributor to the success of the karaoke entertainment industry in North America.

Our Mission

Our mission is to unite singers, service providers, music producers and patrons who share a passion for appearing in or supporting live performances and to increase public awareness of the benefits of singing and karaoke and supporting live performances in North America.

Our Objectives

We have established the following objectives to insure we can fulfill our mission:

1. Inspire more people of all ages to become karaoke performers.

2. Identify local, regional, national and international market opportunities for our organization as a whole and for our individual members.

3. Build memorable brands for the American Karaoke Guild and assist in building brands of our commercial members.

Our Goals

We have set some aggressive goals that will only be attainable through cooperative, productive contributions from our member base and the public at large.

Our Target Markets

Our target markets include singers, songwriters, musicians, CDG publishers, karaoke jockeys, karaoke venues, event producers, karaoke industry suppliers and karaoke performance patrons. We will reach our target markets through regional programs driven by directors appointed for each region.

Funding Our Plan

We have identified several avenues of funding to insure our plan can be implemented successfully.