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Our
Target Markets
Summary
In general,
we are targeting the business-to-business (b2b) and business-to-consumer
(b2c) market segments. Specifically, we are targeting individuals
and groups by occupation, and their interests in the karaoke
music entertainment industry. Our
target markets include singers, songwriters, musicians,
CDG publishers, karaoke jockeys, karaoke venues, event
producers, karaoke industry suppliers and karaoke performance
patrons. We
are also targeting individuals and business enterprises
by geographic region as defined
by the US Department of Bureau and Labor Statistics.
We encourage
all members to build their business opportunities by concentrating
on spheres of influence and core competencies.
Because karaoke
is a form of entertainment often associated with the hospitality
and tourism trade, we also encourage members to concentrate
on building business through participation in those organizations
most likely to influence tourism events.
Geographic
Markets
New Mexico
To assist our
New Mexico members in implementing their marketing plans
effectively, we have divided our target markets into the
same geographic boundaries used by the New
Mexico Department of Labor. They are:
- Albuquerque
MSA*
- Las Cruces
MSA*
- Santa Fe
MSA*
- Northeast
- Southeast
- Southwest
- Northwest
Beyond
New Mexico
While we are
based in New Mexico, we recognize that our statewide market
reach will not enable us to achieve the momentum necessary
to drive our organization forward on a national scale.
Therefore, we are regionalizing our geographic marketing
efforts. Click here for regional
information.
*MSA
stands for Standard Metropolitan Statistical Area.
The US Department of Commerce, Office of Federal Statistical
Policy and Standards designates MSAs in each state
based on standard criteria, i.e. population count,
economic and social integration. This is done to help
government agencies in administering federal programs.
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