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Our
Goals
The following
goals are reflective of the objectives outlined
in the American Karaoke Guild marketing plan. In meeting
these specific goals, we will successfully fulfill our
marketing objectives. We should:
- Regionalize
our marketing efforts to insure that we are able
to reach the maximum number of individuals and entities
willing to support the growth of the karaoke entertainment
industry and our organization.
- Launch
targeted marketing programs that adequately address
the needs of current and targeted market segments,
producing a visible positive impact on the karaoke
entertainment industry.
- Increase
membership base by a minimum of 25 percent annually over
the next 5 years.
- Establish
a memorable brand by developing and promoting branded
merchandise and activities.
- Regularly
disseminate pertinent industry information to members,
appropriate news media and through the American Karaoke
Guild website and news media distribution channels.
- Sponsor
synergistic social gatherings to foster business
fellowship and community involvement.
- Establish
and produce an annual awards program to honor American
Karaoke Guild members as well as karaoke entertainment
industry movers and shakers for their contributions.
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