Funding Our Efforts

Summary

The Guild can generate the revenues necessary to support our goals through tapping financial and human resources directly benefiting from our organization's existence. We will create the benefits necessary to attract those resources by selling branded merchandise to help members simultaneously promote the Guild and their enterprises. We will offer customized training programs to educate our members who perform as well as those who are providing KJ services. We will collaborate with other complementing organizations in their training exhibit marketing efforts, publishing and selling works directly a result of our efforts, and more.

Tactics

We will take the following tactics in supporting our marketing strategy to accomplish our overall goals:

• Event Production and Sponsorship
  We will produce events focused on expanding exposure not only for sponsors as well as Guild members. Events include karaoke revues spotlighting Guild members, contests, rallies, exclusive parties, and other special events.
• CD Publishing and Distribution
  We can help new artists be discovered by producing specialty CDs of AKG artist members. Our goal is to produce at least one CD with no less than 10 and more than 20 songs per year. We will cover production costs by charging fees associated with promotion of the CD publishing project.
• Incentive Marketing
  To build a memorable brand, we must make sure the Guild logo is in the "public eye" as frequently as possible. We will produce official Guild merchandise to be purchased by members and consumers at large as an expression of their support for the industry. The following products are under development or are available for ordering now:
• Polo and T-Shirts bearing the American Karaoke Guild logo. In particular, members should be encouraged to wear official gear when representing the Guild at presentations or public events.
• Lanyards labeled with the American Karaoke Guild web site address. Garnering positive media attention is critical to building our brand. We will encourage members and media representatives to use Guild labeled lanyards to complement their ID badges.
• Coffee mugs displaying the Karaoke Guild and sponsoring member's logo. These mugs are to be distributed at cooperative clubs and restaurants within member communities.
  

Cooperative Advertising

Most small businesses have minimal budgets, if any, for advertising. By pooling commercial Guild member advertising dollars, we can advertise as a group under the Karaoke Guild logo.

Fortunately, URL links are the most important part of visual advertising alternatives. Members will be encouraged to publish reciprocal links through Karaoke Guild banner ads and buttons in sizes recommended by the Internet Advertising Bureau. (To avoid confusing members in determining value for reciprocal ad placements, we will use these sizes exclusively). We will also encourage members to register any banner ad opportunities on their Web properties with the Guild so that cooperative advertising and linking arrangements might be negotiated.

Content Sponsorship

By featuring pertinent Web content produced by other publishers offering services to our members, we can earn residual income each time a member purchases from one of those publishers. We will actively seek content sponsorship relationships.

Affiliate Program Participation

While affiliate programs featured online have had mixed success, there are some worth our attention and commitment. We are reviewing several and have signed on to participate in a few already.
You will see their ads throughout our web site.

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